Banking from a Customer’s Perspective
Think Business is maintaining this customer driven approach in the current banking survey and will do so in future issues of the annual banking survey.
Think Business Tariff Portal
Think Business has partnered with FSD Kenya in a project that will provide the average bank customer or potential customer with the opportunity to “shop around” and settle on the bank that most suits his or her individual needs in terms cost. The project entails placing the tariff survey on an interactive online platform which will calculate the estimated cost of banking based on the frequency of use of various banking products. The tariff portal will then present the online visitor with a list of all the commercial banks in operation and the estimated projected monthly, quarterly, biannual or annual cost of banking with each institution. The tariff portal will be accessed from the Think Business Website as well as on a Mobile App.
Infotrack Consumer Research Study Findings
Think Business Ltd with the support of FSD Kenya commissioned Infotrak to carry out research on trends of the average banking consumer.
Key Findings on the Average Bank Consumer
Type of Bank Accounts
1. Type of bank account used
Operating of Bank Accounts
1. Most Common Way to make Bank Deposits
2. Frequency of Bank Deposits
3. Most Common Ways to withdraw Money
4. Frequency of Withdrawals
Mobile Money Consumer Trends
1. Preferred mobile money transfer service
2. Frequency of mobile money transfers
3. Amounts Transacted